In 2007, GRAFFLEX started his career as an artist, based on graffiti and street art style. Since then, he is continuing to pursue diverse activities and experiences across the graphic design and artworks. GRAFFLEX working as an art director of Coolrain Studio, and he participated in various art toy developments such as DUNKEYS, NBA COLLECTOR SERIES, AMOEBAHOOD, and KRUNK Bear: character of YG entertainment. Furthermore, he is an art director of Amoeba Culture, which is the most influential hip-hop label in Korea. After holding 80 times of group exhibition and 4 times of solo show, he became a representative young artist in Korea. Moreover, he continues his collaboration work with variety global brands including NIKE, CONVERSE, and NEWERA.